Intel and ESL are partnering to host the inaugural edition of the Global Esports Form – a must-attend, exclusive esports business summit for industry leaders, investors, analysts and influencers. The theme for this year’s edition is Unleashing the Next Billion Esports Fans.
Global Esports Forum is a one day event that takes place right before the start of the second weekend of the Intel Extreme Masters World Championship in Katowice, Poland, and is the perfect opportunity to combine your visit to the world’s largest esports event with a networking event.
The event will feature content tracks for attendees to choose from, including:
This invitation-only event is for everyone who wants to level up their knowledge about the esports industry, its stakeholders and its future.
If you’re interested in attending, please email firstname.lastname@example.org
A group of industry experts from publisher, tournament organizer and team owner backgrounds will come together to ask themselves this question. Are publisher-driven leagues the future of esports? What value does an open esports ecosystem have? What is esports going to look like in 10 years in terms of how tournaments are organized?
The increasing popularity of esports attracts more money to the industry - but is it always a good idea to take it? Seasoned investors in the space sit down to discuss the intricacies of doubling down on the esports industry. They will cover recent investments made in esports, their meaning, and key learnings they bring.
Intel’s VP of Esports and Gaming will discuss the relationship between technology and the global development of esports communities. How Intel technology can create opportunities for countries where esports was limited due to tech?
Becoming a professional gamer is a viable career, and esports stardom is within reach for millions of passionate and dedicated gamers around the world. ESL CEO explains how ESL designed and implemented an ecosystem that supports the Zero to Hero journey for all players.
With major brands making their entrance into the esports, it’s more critical than ever for non-endemics to understand how to communicate with esports fans - and for endemic brands to challenge themselves to up their game. Within this talk, we’ll examine the communication commandments that ALL brands should keep in mind when planning a campaign. This session will also take a look at some case studies that illustrate what and what not to do.
The world's leading car manufacturer in the premium segment, Mercedes-Benz, has had one of the most successful entries into the esports ecosystem among the non-endemic brands. Project Manager Esports, Branded Entertainment, Vera Wessolek, will be presenting a case study that will cover the translation of the #GrowUp campaign for the esports audience, the learnings and the takeaways.
IEM Katowice is a legendary esports event for fans and players alike - but what does it mean for the city it takes place in? Representatives from the local government present a study case that will zoom in on the impact that this top esports event has had on the city. From tourism to investments in the infrastructure, and from local partnerships to global sponsorships and creating employment opportunities: learn here what esports can do to a city!
A group of industry leaders representing professional teams, sports agencies and communications will engage in a moderated discussion about using esports players as brands, developing them into stars, and building the right communication around them.
A presentation outlining how the economic setup of an esports ecosystem influences the development of future esports superstars. Michal Blicharz, SVP Pro Gaming at ESL, will present how establishing a correct esports structure influences the longevity of an esports game and which tournament structure is most conducive to fostering talent.
Ajax Amsterdam Esports division will present their global marketing strategy as the leading Football club in FIFA esports, their partnerships with EA Sports, Liberty Global, Adidas, PayPal and Subway, as well as their next steps on the way to become a global esports brand.
Newzoo will be sharing insights and findings from their just-released 2018 Global Esports Market Report. Meet with the team to discuss their take on the latest developments and trends. Interested in a demo of their esports intelligence solutions and exploring potential partnerships? To book a meeting with Jurre Pannekeet (Sr. Market Analyst, Head of Esports) and Kaylee van Geene (Sr. Data Analyst), at the Global Esports Forum, drop us a line at email@example.com
Led by the head of UK’s Women in Gaming initiative, David Smith, this will be a workshop focused on reviewing existing and planned initiatives for increasing and maintaining female participation in careers in tech, gaming and esports with a view to summarising the most effective programmes in outline for Intel/ ESL and others to pursue. David will be joined by Jenny Nordenborg, Audrey Leprince, Ruth Lemmen and Micaela Romanini.
Hala Widowiskowo-Sportowa Spodek
Aleja Korfantego 35
Latitude: 50° 15' 34.55" N
Longitude: 19° 01' 17.38" E